”Design isn’t just the way something looks. It’s the whole thing, the way something actually works, on so many different levels. Ultimately, of course, design defines so much of our experience. I think there’s a profound and enduring beauty in simplicity, in clarity, in efficiency. It’s about bringing order to complexity.” —Jony Ive

00010110010

• 1000 bytes = 1 kilobyte
• 1000 kilobytes = 1 megabyte
• 1000 megabytes = 1 gigabyte
• 1000 gigabytes = 1 terabyte
• 1000 terabytes = 1 petabyte
• 1000 petabytes = 1 exabyte — in 2000, 3 exabytes of information was created
• 1000 exabytes = 1 zettabyte
• 1000 zettabyte = 1 zottabyte
• 1000 zottabyte = 1 brontobyte – that is a 1 followed by 27 zeroes